Welcome to Poppy & Co.
Keeper of the Institute of Healing and Conscious Living Academy
This isn’t a space that demands or rushes—it’s a space for you to explore, to feel seen, and to receive insights that align with your path. Here, each step is honoured, and each question holds a key. Let’s explore what’s waiting for you.
Founded in 2024, Poppy & Co. embodies resilience and hope, born from my personal journey through a missed miscarriage and the joyful arrival of my rainbow baby, Poppy.
Our mission is to provide a holistic approach to health, healing, education, parenting, and living.
Whatever your parenting journey, whether you have a child at home or not,
you are seen here.
At Poppy & Co., we honour and support all paths to motherhood, understanding that being a mum encompasses every experience, including pregnancy loss.
You are valued, you are supported, and you are never alone in this journey.
I’ve walked this path. I’m here to support you through the transitions of becoming a parent, no matter how your journey has unfolded. Together, we will reconnect you to your authentic truth and what it truly means to be you.
It's your turn, your time.
At Poppy & Co., we offer the insights and strategies from my experiences to help you find healing and strength.
So, tell me, what has brought you here sweetheart?
Click below what resonates with you xx
Explore Pregnancy Loss Practitioner Training
Explore Homeschool guidance Options for your little one
I train the support bereaved families are searching for
In all that I do — whether through 1:1 support, The Legacy Alchemy Mentorship, or the Pregnancy Loss & Trauma-Informed Practitioner Certification — I guide practitioners and loss mums to transform their lived experience into specialized, trauma-informed expertise.
I support the healers who've been broken open. The professionals who feel the gap. The loss mums who've always known their pain was meant for something more — But haven't quite known how to bridge experience into credible support.
You don't need another general grief training.
You don't need to adapt frameworks that were never built for pregnancy loss.
You just need a clear path that honours what you've survived and what bereaved families actually need.
That's what I help you build:
A specialised methodology, trauma-informed frameworks, and professional credibility that hold the depth of what you've walked through — So your work becomes both transformative and trusted.
Lived wisdom and professional expertise.
Heart-centred and evidence-based.
Because when you stop trying to fit pregnancy loss into general grief models… And start supporting from specialized understanding…
Your presence becomes exactly what bereaved mothers need. Your expertise becomes irreplaceable. And your work becomes the bridge between their breaking and their becoming.
Welcome to specialised pregnancy loss support.
The kind that matches the complexity of what families have survived.
The kind that's available 365 days a year, not just in October.
The kind you were meant to provide.
Sharna Southan Creator of The Pregnancy Loss Recovery Method™ Pregnancy Loss & Trauma-Informed Practitioner Certification NSW, Australia
Our Mission and Values
At Poppy & Co., we believe in the power of holistic, innovative education to transform lives.
We understand the unique challenges that come with pregnancy loss, parenting after loss, and the journey of educating and nurturing children.
We are here to support you through:
- Pregnancy loss: Offering compassionate guidance and understanding for those navigating the heartache of loss.
- Parenting and parenting after loss: Providing resources and community for those continuing their parenting journey while grieving & honouring the children they've lost.
- The Parenting journey: Helping you find balance and strength as you care for your children while also navigating your own unique needs as a parent.
- The child education journey: Empowering parents with tools and knowledge to support their children's educational growth and self-discovery.
Here, our mission is to provide transformative education and support that empowers professionals, parents, and families to navigate life’s most sensitive and impactful journeys with compassion, wisdom, and purpose.
We are dedicated to advancing the fields of trauma-informed care, conscious parenting, and personalised education, offering comprehensive programs that integrate deep healing, innovative learning, and purposeful leadership.
By expanding our reach, we aim to create a community where holistic growth and conscious living are at the heart of every path, whether through professional mastery, parenting by design, or custom-designed homeschooling solutions.
Why Poppy & Co.?
If you are here, it’s because you have tried everything else and looked everywhere else.
You are in the right place.
Yes, We understand the depths of your struggles and are committed to offering the support and solutions you need.
Here’s why we stand out:
- We are Innovative: Our approaches are fresh, creative, and tailored to meet your specific needs.
- We are Bridging Gaps in Healthcare & Education: We connect the dots between emotional support and practical education, ensuring a holistic approach.
- We are Changing the Future: By focusing on healing and growth, we aim to create a better future for you and your children.
At Poppy & Co., you are not alone. We are a community of individuals who have walked similar paths and are here to offer support, understanding, and encouragement.
We believe that when we choose to see ourselves and our experiences, we can truly help future generations and guide our children to deeply know themselves too.
Loss to Purpose Masterclass
Transform what was forged in your darkest hours into confident, professional support for bereaved mothers
You'll Discover:
- The Pregnancy Loss Recovery Method – a proven framework to hold space without freezing or fumbling
- Why your lived experience is your qualification (not something to "get over" first)
- The Recognition Paradox – why you feel unqualified when you're perfectly positioned
- How to start supporting families immediately using Bespoke Programme Creation
This Is For You If:
- Healthcare professional, birthworker, or bereaved mother
- You freeze when pregnancy loss enters the conversation
- You're tired of referring clients away
- You feel called to specialise in pregnancy loss support
- You want a sustainable career helping bereaved mothers
🕘 Time: 9:30 AM AEDT
⏱️ Duration: 90 Minutes
💰 Investment: Completely Free
Welcome to Poppy & Co.
– where compassion meets innovation, and where your journey towards healing and growth begins. We are honoured to be part of your story.
Welcome Beautiful Soul,
Our journey began with trying to conceive (TTC) for 5 years. In 2017, we experienced a missed miscarriage, a heart-wrenching loss that deeply affected us. However, in 2018, we were blessed with our rainbow baby, a beacon of hope and joy in our lives.
In 2020, inspired by my experiences and the need for comprehensive support, I founded the Institute of Healing Through Pregnancy Loss. This institute provides holistic support for pregnancy loss and offers the Pregnancy Loss & Trauma Informed Certification to equip others with the knowledge and skills to support those going through similar experiences.
In 2024, I started homeschooling my daughter and realized there was a significant need for holistic support in this area as well. This realization led to the expansion of my mission to encompass innovative education and support for parents navigating the complexities of parenting, loss, and child education.
All our dreams can come true if we have the courage to pursue them.
-WALT DISNEY-
Hi, I'm Sharna
I am a Loss Mum, a Rainbow Mum, a Trauma-Informed Coach, and a Pregnancy Loss Practitioner. My journey through loss and the joy of welcoming my rainbow baby has shaped my passion for bridging the gap in the current support system for mums. I understand firsthand the challenges and heartaches that come with pregnancy loss and the unique joys and difficulties of parenting after such an experience.
Here, I want to show you what is available outside 'THE NORM'. My goal is to offer alternative, holistic support that goes beyond traditional methods. Everything I share is through my lived experience, growth, and development.
Each time I identify a gap or an area needing improvement in my own life or experiences, I seek to teach others what I’ve learned. My mission is to ensure that no one feels alone on their journey. I aim to take the overwhelm out of navigating loss, parenting, and education for you.
What You Can Expect
- Lived Experience: I share insights and lessons learned from my personal journey, providing a relatable and empathetic perspective.
- Holistic Growth: By integrating emotional, mental, and practical support, I help you navigate your path with more ease and confidence.
- Empowerment: I strive to equip you with the knowledge and tools to make informed decisions and advocate for yourself and your children.
- Community and Support: You are not alone. Here, you will find a community of understanding and compassionate individuals ready to support you.
I believe that awareness and informed decision-making are key to overcoming challenges and advocating effectively for yourself and your family. Together, we can navigate this journey, bridging gaps and creating a more supportive environment for all mums.
Welcome to Poppy & Co., where my passion for healing and innovative education is dedicated to helping you thrive.
SOME expansive resources
Featured In
Ramona Magazine
I'm deeply honoured to be featured in Ramona Magazine, a publication that empowers diverse voices and creates the community we've always needed.
'Five words that shattered my world.'
For five years we were trying to conceive. We wanted a family so bad. Those five years were filled with uncertainty, specialist appointments and a lot of questioning if it was ever going to happen for us.
Read the full article hereContributor: Wintering Women's Guide for Soulful Business
I'm honoured to be a contributor to this beautiful seasonal guide designed for healers, practitioners, and soulful women in business.
In my article, I share how to build a legacy business that honors your natural rhythms—including your menstrual cycle, energetic seasons, and unique Human Design. Drawing from my journey of building a multiple six-figure business while working just 20 hours a week, I reveal why the traditional "hustle culture" approach fails women in sensitive niches like grief work, pregnancy loss support, and trauma healing.
My contribution explores:
- How to honor your cyclical nature in business (not fight against it)
- Why "business seasons" can be hours or days, not months
- The five phases of my Legacy Alchemy Method for sustainable growth
- Common struggles for practitioners in sensitive fields
- How to build WITH your nervous system capacity, not despite it
This guide is perfect for practitioners ready to create businesses that sustain them while serving others—without sacrificing their souls or their sovereignty.
ACCESS THE GUIDE HERE
Some business knowledge to get you started:
That a traditional business coach won't tell you because they don't understand a sensitive niche!
Not sure what is right for you?
Connect with me. I am ready to guide you through this next chapter in your life.
Sharna xx
CONNECT WITH ME
